pizza delivered in 30 mins or you get it free! sounds familiar? ofcourse it does. Undoubtedly one of the most remarkable and successful marketing strategies of our times!
Did you know that initially they deliberately used to deliver a little late so that they could indeed distribute free pizzas every now and then, knowing that people would then publicize their brand for them!
That's an old story now ...coz now the brand is where it needs to be, almost synonymous with the word Pizza itself! So now they're never late.
I'm sure every one of you must have at some point noticed a pizza delivery guy whizzing past trying to cut lanes, beat the traffic and jump signals, all this to try and have the pizza delivered within 30 mins. It is hazardous and I can definitely live with getting my pizza 5 mins late...
(nah!)
anyways what's amusing though is that almost all the food delivery guys, on bikes, think they're johny boy(you know from dhoom). They're all like revved up at the signal, almost like a race.
It's awesome.... the other day one of them did a wheely in front of my car and i got some free burgers on my hood! (well that din't exactly happen , but that wud've been cool ha?).
So the next time you see one of these possessed , obsessive "i have to get that pizza there even if I have to run You over" kinda guys.....let them pass.
Amen
1 comment:
Hey!! Did you know that most of these guys have to pay out of their own pockets for your free pizza if they get late.
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